About Us
How We Work: A Collaborative Approach
Let’s focus on revenues, more profits, productive teams, improved cash flows and simply just more peace of mind.
You’re the expert on your organization—we’re here to listen, analyze, and build with you. Think of us as curious collaborators: we ask the right questions, dig deep to uncover the real learning needs, and design solutions that work in the real world. Expect responsive communication, solutions grounded in your priorities, and (on especially good days) a well-timed pun or two. Disclaimer: Due to fluctuating joke markets, humor levels may vary.
Who We Serve:
SkillCraft is built to support a diverse range of organizations no matter your size or sector. Whether you’re a solo entrepreneur or part of a global enterprise, we’re equipped to help you craft meaningful learning experiences.
- Independent Professionals and small businesses
- Startups and growing teams
- Nonprofits and educational institutions
- Government agencies
- Enterprise-level corporations
We’re a new business, but not new to this. With a strong foundation in instructional design and a deep understanding of learning strategy, we’re ready to meet you where you are and grow with you.
Founder & Learning Strategist
Shanda Heacock
Instructional Designer/Owner
Shanda is an experienced educator turned instructional designer who creates practical, engaging learning experiences that meet real-world needs. With a background in curriculum design, business ownership, and eLearning development, she brings a grounded, learner-focused approach to every project.